Product Owner · A-CSPO · SAFe® POPM · Stellar MLS

LANCE
WHEELER

I build products that deliver real value, not just features. Bridging strategy, teams, and technology across real estate platforms serving 80,000+ professionals.

Lance Wheeler, Product Owner at Stellar MLS
4×
Promoted at Stellar MLS
80K+
Professionals served
9
Products in portfolio
4+
Years of growth
Scroll to explore

FROM HELP DESK
TO PRODUCT OWNER

Four promotions. One company. A story about showing up, owning outcomes, and building something real from the ground up.

I didn't start in product. I started at the support desk at Stellar MLS, diagnosing issues, learning every corner of the platform, and building a reputation for getting things done.

Over four years, I earned four promotions by taking ownership beyond my job title. Every time there was a gap between what the business needed and what was getting built, I stepped into it.

Today I manage a 9-product portfolio serving 80,000+ real estate professionals, owning everything from requirement gathering and QA, to vendor relationships, compliance initiatives, and internal AI enablement.

The title changed. The mindset was always the same: own the value, not the output.

Feb 2017 – Mar 2022
Lead IT Specialist, Elite Realty Inc.
Go-to internal IT resource. Hardware, software, networking, and daily operations for a real estate office environment.
Sep 2022 – May 2023
Joined Stellar MLS, Support Center Technician
Started on the front lines, learning the platforms, the users, and the gaps between them. Promoted to Tier 2 support.
Promotion 1
May 2023 – Aug 2025
Product Specialist, then Product Specialist II
Took on product ownership work: QA, documentation, release coordination, AI initiatives, and the 2024 NAR settlement compliance rollout.
Promotions 2 & 3
Aug 2025 – Present
Product Owner, 9-Product Portfolio
3 primary + 6 secondary products. Billing systems, AI chatbot governance, data standards, and association onboardings across platforms serving 80,000+ professionals.
Promotion 4
April 2026
A-CSPO Certified
Advanced Certified Scrum Product Owner® earned through Scrum Alliance. Earned AI for Product Owners microcredential the same week.
Dual credential
September 2026
SAFe® POPM Certified
Certified AI-Empowered SAFe® 6 Product Owner/Product Manager through Scaled Agile, adding scaled agile and AI-assisted product practices to my Scrum foundation.

BY THE
NUMBERS

Outcomes from real product work at Stellar MLS.

On time
Compliance rollout
Led an enterprise-wide NAR settlement rollout from audit to launch and delivered it ahead of a hard industry deadline.
12+
Release cycles
Quarterly release cycles backed by QA and UAT documentation, with a consistent on-time record.
8 → 4 wks
Technician ramp time
Trained and onboarded 10 technicians and roughly halved the time it took them to ramp up.
< 1 hr
Regulatory QA pass
Applied AI to a field-by-field form comparison that used to take hours, and it caught defects manual review missed.

CERTIFIED &
VERIFIED

Every credential backed by real application, and every one independently verifiable. Use Verify to confirm a credential with the issuer, or open the certificate itself.

WHAT I
BRING

Technical depth, product judgment, and the communication to get things shipped.

Product Management
Backlog OwnershipRequirements GatheringQA / UATRelease ManagementVendor ManagementProduct AnalyticsChange ManagementStakeholder Alignment
Technical / Domain
API & Data CoordinationRESO Data StandardsField MappingAI Knowledge OpsBilling SystemsTraining EnablementMLS Platforms
Tools
JiraMonday.comZendeskSalesforceStaxBillMatrixSnagitMS Dynamics CRM
01
I own value, not output
Features shipped mean nothing if they don't solve the right problem. Every backlog decision I make runs through: does this actually help the user? Does it serve the business?
02
Facilitation is a superpower
I know how to run a room, drawing out real requirements, managing competing stakeholder priorities, and turning messy discussions into clear decisions and actionable stories.
03
Technical enough to bridge business and engineering
API coordination, data standards, field mapping, AI governance, I can speak the language of devs without losing the thread of business value. That bridge matters more than most people realize.

THINK LIKE
A PO

A real working backlog. Drag cards between columns, this is how I think about product work every day.

GearUp App, Sprint 4 Backlog
Backlog 3
Research
User interviews, why do buyers abandon the AR view?
Discovery3 pts
Tech Debt
Refactor VIN lookup to reduce latency under 200ms
Backend5 pts
Feature
Add saved builds to My Garage with share link
Frontend8 pts
Ready 2
Feature
Cross-retailer price comparison, top 3 results
Core5 pts
Bug
AR overlay misaligns on wide-body kits, fix hitbox
iOS / Android3 pts
In Progress 2
Feature
Community feed, post your build with tagged parts
Social13 pts
Tech Debt
Allocate 20% sprint capacity to debt reduction
All teamsOngoing
Done 1
Feature
VIN checker, guaranteed fitment validation on load
Core✓ 8 pts
Drag cards between columns, or use the arrow buttons on each card (they work with a mouse, touch, or keyboard). This backlog is from a real product concept built during A-CSPO training.

GEARUP APP
SHOWCASE

A real product I led during my A-CSPO training, taken from sticky-note workflow to fully interactive prototype, all under serious time pressure.

20min
Original time limit
7+
Interactive screens built
4
AR wheel styles · live swap
3D
Fully interactive prototype
"

I loved your product prototype!

, Richard K. Cheng, Certified Scrum Trainer®

During my Advanced Certified Scrum Product Owner course, our team was given a 20-minute time limit to map out a product workflow on sticky notes. That was the assignment. Most teams stopped there.

I went further. Inside that same 20-minute window, I built out a complete interactive prototype, branded UI, multiple screens, working navigation, product browsing, AR wheel preview, VIN scanning, and a live community feed, all live for my classmates to click through.

The Product

GearUp is a mobile app for car owners and enthusiasts to compare and shop modifications, with AR visualization, VIN-based fitment, and cross-retailer price comparison.

My Role

Product Owner, defined the vision using Moore's template, built the backlog, prioritized features against business goals, and personally drove the prototype to a working demo.

VIN FitmentAR VisualizationPrice CompareMy GarageCommunity FeedAffiliate Model

↓ Try it live: the refined v2

I rebuilt this version after the course with a new design system, a live AR wheel and ride-height preview, VIN decoding, and price comparison. The original prototype from class is still up: see the 20-minute build.

LIVE PROTOTYPE
1Tap a product → 2View in AR → 3Swap wheels
↗ Open prototype full-screen

PRODUCTS
I'VE OWNED

A sample of the platforms, initiatives, and systems I've driven at Stellar MLS.

Stellar MLS · Billing
StaxBill Payment Gateway
Full Product Owner for StaxBill and its payment gateway. Coordinated annual billing enhancements with accounting, marketing, vendors, and executive leadership through sandbox-to-production release cycles.
BillingVendor MgmtRelease Mgmt
Stellar MLS · Compliance
NAR Settlement Compliance Initiative
Led an enterprise-wide compliance rollout, driving audit, documentation, rules updates, training materials, and platform changes across forms, fields, website content, and remarks restrictions.
ComplianceDocumentationTraining
Stellar MLS · Data
RESO Data Dictionary & API Coordination
Built Matrix field-mapping and metadata documentation, directed API data-pull coordination, and helped develop the RESO Data Dictionary while participating in industry workgroup and duplication subgroup meetings.
APIData StandardsRESO
Stellar MLS · AI Enablement
Internal AI Chatbot Governance
Own governance and content quality for internal AI platforms supporting 10+ departments. Maintain source documentation, coordinate feedback workflows in Monday.com, and continuously improve answer accuracy.
AIGovernanceKnowledge Ops
Stellar MLS · Onboarding & Migration
Association Onboardings
Lead the Hernando County onboarding and run QA on the Citrus County onboarding, building commercial lease and sale forms, owning field mapping and migration decisions, and using Copilot to analyze field usage and decide what to keep, drop, or migrate. Earlier, worked on the New Smyrna Beach Board of REALTORS® onboarding.
Data MigrationField MappingQA / UATAI-Assisted Analysis

WHAT PEOPLE
ARE SAYING

Real words from real people I've worked with, colleagues, executives, trainers, and clients across Stellar MLS and beyond.

Lance approaches every task with a professional attitude, ensuring that the output is accurate and complete. He is able to quickly gain understanding of complex technical information and tailor communication to both technical and non-technical stakeholders to ensure understanding. Lance also maintains a high standard of quality in his work, resulting in successful product launches with few to no issues. It's been a pleasure to work with Lance in his roles as QA and Product Owner.
Bev DunfieldStellar MLSWorked with Lance · April 14, 2026
I've had the pleasure of working alongside Lance in the PMG group at Stellar MLS, and I can confidently say he's one of the most detail-oriented and driven professionals I've encountered.

Lance is known for identifying efficient technical solutions and for his relentless commitment to problem-solving. His ability to dig deep into an issue, ask the right questions, and persist until he lands on a solution is truly impressive. He brings a methodical mindset to his work, balanced by a genuine enthusiasm for learning and growth.

Having co-led a successful Matrix enhancement project together, I saw firsthand how Lance's thoroughness and collaborative spirit helped bring it across the finish line. His dedication and curiosity elevate every team he's a part of.

He is truly an asset to our team and any organization would be lucky to have him!
Daphnee CasimirProduct Owner | Product Specialist II · Championing User Experience, Agile Strategy & Product GrowthReported directly to Lance · July 23, 2025
I'm delighted to recommend Lance, whose technical expertise and follow-through have consistently impressed our entire team. His dedication to problem resolution and swift growth through our company ranks speak volumes about his abilities.

Lance's can-do attitude, reliability, and collaborative spirit make him an essential asset to our organization. He tackles complex challenges with confidence and delivers exceptional results every time.

Any team would be fortunate to have Lance, a true professional who combines technical savvy with outstanding teamwork to drive meaningful results.
Laura DaughetySenior Relationship Manager · Stellar MLS · Focused on growth, opportunity, and "Making the Market Work"Worked on the same team · March 19, 2025
Read all 11 recommendations
Congratulations Lance! Thanks for all your great work and great questions in the class. And I loved your product prototype! I hope we get to work together again soon.
Richard K. ChengCertified Scrum Trainer® · Agility Trainer, Coach, Consultant, FounderA-CSPO Course Trainer · April 2026
I've had the opportunity to work alongside Lance on a couple of projects, and he is a dependable teammate! Lance brings a great mix of problem solving, organization, and positivity to everything they do. Whether it was brainstorming FAQs, problem-solving under tight deadlines, or jumping in to help the team, Lance always goes above and beyond.
Karmen BarriosMarketing Coordinator at Stellar MLSWorked with Lance · October 5, 2025
I had the pleasure of working with Lance Wheeler during my time at Stellar MLS and can confidently say he is a driven and adaptable professional. Lance brings a rare blend of creativity, strategic thinking, and technical skill to every project.

He communicates clearly, collaborates seamlessly, and brings enthusiasm and positive energy that inspires those around him.

Any team would be fortunate to have Lance on board. I highly recommend him.
Jillian LugoSocial Media Strategist & CommunicatorWorked with Lance · June 10, 2025
I have the pleasure of working closely on a lot of projects here at Stellar with Lance. Working with Lance is easy & he is a huge team player. Contributes a lot to the team with positivity, always seeking resolutions no matter the issue, and we love having him with us.
Jorge BecariaCertified SCRUM Master & Product Owner (CSM & CSPO) · 4+ years in MLS Product Management, data governance, and Agile deliveryWorked on the same team · April 10, 2025
I had the opportunity to work with Lance on a series of projects for a period of time spanning more than a year. It was a productive and enjoyable working relationship. Lance was helpful, competent, diligent and always motivated to perform at a high level. He brought his characteristics to the team, which was a benefit for all involved.

Lance would be a terrific team member and leader in whatever path and discipline he pursues.
Rique SantiestevanFormer Senior Client Delivery Project Manager for Cotality · Senior Business Analyst, Technical Implementation Manager & CURE Team Lead for Bright MLSLance was Rique's client · April 9, 2025
Lance Wheeler is a highly innovative and forward-thinking individual. I have had the privilege of collaborating with Lance for several years, spanning two departments that I oversaw as an Executive. Lance's exceptional customer service skills and outstanding performance in our support department were evident from the outset.

Lance's extensive background in Information Technology, coupled with his knowledge of the real estate industry, sets him apart. His unwavering pursuit of novel and innovative products and services is unparalleled. After a few months in customer support, it became evident that Lance would excel in the product management group as a product owner and contributor to numerous company projects.

Beyond his core responsibilities, Lance has taken on additional tasks to integrate Artificial Intelligence into the company's roadmap for both staff and customers. His insatiable thirst for knowledge is evident through his certifications and ongoing education. Lance is highly motivated, a self-starter, respectful, insightful, and always willing to contribute thoughts and ideas relevant to broader discussions beyond his current role.
Eben MoranOperations Executive · Driving Innovation & Operational Excellence in MLS Services & Real Estate TechnologySenior to Lance · March 28, 2025
I had the pleasure of working alongside Lance on numerous projects and initiatives. I found him to be always prepared for the task at hand, knowledgeable, and open minded. His communication and conflict resolution skills are spot on, combining these with his inquisitive nature gives you a person who can at times see what could be, not what is. The leadership I have seen already in this young man has barely been tapped and I expect great things to come in the future for and from Lance.
Steven MayhueIT Professional · CMLX2, RED-BWorked with Lance · March 28, 2025
I have had the pleasure of working with Lance on a few projects at Stellar MLS and I can tell you that he is a dedicated and skilled professional who brings expertise, innovation, and a collaborative spirit to every one of those projects. He tackles challenges head-on, thinks strategically, and continuously expands his knowledge by studying and earning new certifications. Beyond his technical skills, Lance is always willing to share insights, support his colleagues, and go the extra mile to ensure success. His strong work ethic and commitment to growth make him an asset to any team.
Alvaro QuesadaDeveloper + Problem SolverWorked with Lance · March 19, 2025

LET'S
TALK.

I'm always open to conversations about product, agile, real estate tech, or what's next. Reach out on LinkedIn, download my resume, or drop a message.